Utilize este identificador para referenciar este registo: http://hdl.handle.net/10400.1/1869
Título: Revisiting the destination image construct through a conceptual model
Autor: Matos, Nelson
Mendes, Júlio
Valle, Patrícia Oom do
Palavras-chave: Destination image
Image formation
Conceptual model of destination image
Data: 2012
Editora: ESGHT, Universidade do Algarve
Resumo: In a highly complex and dynamic sector like tourism, the current economic crisis brings to destination managers not only challenges but also opportunities. The image destinations promote to the market is a key element in the tourist decision-making process when choosing a tourism destination. This paper’s purpose is, therefore, to review and explore the destination image construct and its implications for the destination, and also to present a model of destination image based on previous studies. Implications for creating, enhancing and implementing the correct marketing programs for tourism destinations are provided.
Peer review: no
URI: http://hdl.handle.net/10400.1/1869
ISSN: 2182-5580
Versão do Editor: http://www.dosalgarves.com/revistas/N21/5rev21.pdf
Aparece nas colecções:ESG2-Artigos (em revistas ou actas indexadas)

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Matos, Mendes & Valle 2012 Revisiting the Destination Image construct through a conceptual model Os Algarves.pdfDocumento Principal331,86 kBAdobe PDFVer/Abrir


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