Utilize este identificador para referenciar este registo: http://hdl.handle.net/10400.1/4517
Título: The tourist experience: Exploring the relationship between tourist satisfaction and destination loyalty
Autor: Mendes, Júlio
Valle, Patrícia Oom do
Guerreiro, Manuela
Silva, João Albino
Palavras-chave: Tourism experience
Destination loyalty
Structural equation modelling
Multiple group analysis
Data: 2010
Resumo: Previous studies show that the quality of the tourist experience is aff ected by a large set of factors, many of which not directly related to the acquisition of specifi c products or services. Research also shows that tourist satisfaction is a determinant of destination loyalty. Th is study explores this topic by empirically analysing how the relationship between the satisfaction with the tourist experience and destination loyalty is aff ected by personal factors, such as socio-demographic characteristics and travelling motivations. Th is study is based on a small region representing an important destination in Algarve, Portugal, and uses data from a survey conducted on tourists of diff erent nationalities during peak season. We identify the reasons leading to dissatisfaction with the tourism experience and, based on structural equation modelling, ascertain the relationship between satisfaction levels with the tourism experience and tourist destination loyalty. Th en, a multiple group analysis provides a detailed overview of this relationship by establishing in which groups of tourists the relatedness between satisfaction and destination loyalty is stronger or weaker. In this sense, this study provides an important backdrop for destination managers looking to off er more eff ective and targeted marketing strategies.
Peer review: yes
URI: http://hdl.handle.net/10400.1/4517
Aparece nas colecções:FEC2-Artigos (em revistas ou actas indexadas)

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