Utilize este identificador para referenciar este registo: http://hdl.handle.net/10400.1/4711
Título: The sensory dimension of tourist experiences: capturing meaningful sensory-based themes in Southwest Portugal
Autor: Agapito, Dora
Valle, Patrícia Oom do
Mendes, Júlio
Palavras-chave: Theme
Sensory tourist experience
Multiple correspondence analysis
Segmentation
Data: Jun-2014
Editora: Elsevier
Resumo: Sensory aspects of destinations have recently been in focus as an important dimension in the process of facilitating positive tourist experiences. The countryside embraces local resources rich in multi-sensory stimuli that could be utilized in the planning and marketing of appealing tourist experiences addressed to segments of tourists, while fitting sustainable local development. This study follows a holistic approach to the five external human senses, aiming to capture meaningful sensory-informed themes adequate for segmenting rural tourists. A self-administered survey in four languages was collected from 181 tourists in Southwest Portugal. A multiple correspondence analysis suggests four sensory-informed themes, tentatively named generic beach-related experience, nature-based experience, balanced experience, and rural experience. The proposed themes correspond to a four-solution cluster of tourists presenting different profiles. The largest segment (73 tourists) corresponds to the rural experience, regarding which tourists mainly refer to the taste of local food and the smell of fresh air.
Peer review: yes
URI: http://hdl.handle.net/10400.1/4711
DOI: http://dx.doi.org/10.1016/j.tourman.2013.11.011
ISSN: 0261-5177
Versão do Editor: http://www.sciencedirect.com/science/article/pii/S0261517713002094
Aparece nas colecções:FEC2-Artigos (em revistas ou actas indexadas)



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