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- Análise da procura turística através de modelação dinâmica em macro painel de dadosPublication . Ramos, Celia; Rodrigues, Paulo M. M.; Perna, FernandoA procura turística efectuada através da Internet, reveste-se de uma importância cada vez maior em consequência do crescimento acentuado do número de reservas online observado nos últimos anos, originando inclusive, o surgimento de um novo tipo de viajante: o turista mais experiente, sofisticado e sábio, o qual procura valores excepcionais nas suas viagens. A análise da procura turística actual não pode negligenciar as características do turismo electrónico, uma vez que o volume de compras de produtos turísticos efectuado através da Internet é cada vez mais acentuado. Neste contexto, os modelos de dados em painel apresentam-se como abordagem indicada para a análise da procura turística. Devido às suas características, que permitem a utilização de dados de séries temporais e seccionais, estes modelos possibilitam a inclusão de variáveis sociais e de variáveis observadas ao longo de um período de tempo. Os resultados da modelação e da estimação da procura turística, através dos dados em painel de grandes dimensões, permitem concluir que o ambiente tecnológico que envolve a actividade turística tem incentivado o aumento da procura turística e que pode ser um dos factores que a determinam na conjuntura que caracteriza a sociedade actual.
- Local communities and sport activities expenditures and image: residents’ role in sustainable tourism and recreationPublication . Perna, Fernando; Custódio, Maria João; Oliveira, VanessaThe practice of sports by resident communities is a tool for healthy lifestyles, inclusive growth and the promotion of sustainable cities. Nevertheless, the relationship between sport, tourism and recreation still remain an under researched theme. Focusing on the economic pillar of sustainability, this study intends to quantify and analyse the economic costs incurred by families in formal and informal sport practices, as well as the contribution of these activities and related events to the territory's image projection and attractiveness, by overlapping resident's and visitor's perception of sports in the destination. Applied to the municipality of Guimaraes (Portugal), this analysis of the sports consumer's behaviour contributes to filling the gap of knowledge resulting from the studies that, as a rule, exclusively evaluate the investments (supply) and/or the expenses (demand) of events and not the regular practice of sport. A total of 179 questionnaires were applied to residents throughout 2017, through the self-administrate questionnaire method. Findings reveal that residents see sports as one of the factors contributing to the identity of the municipality, underlying motivations for participation as the search for happiness, health, wellbeing, and fun. Expenditures generate multiplier effects in the local economy, allowing to compare growth scenarios. This analysis is a scientific instrument to support territorial innovation and the decision at the local level of public policies for sustainable development, in agreement with objective eight of sustainability defined by the United Nations.
- The balanced scorecard as an integrated model applied to the Portuguese public service: a case study in the waste sectorPublication . Mendes, Paula; Santos, Ana Carina; Perna, Fernando; Ribau Teixeira, MargaridaMunicipal solid waste management is an area where improvements are needed, in accordance with European Union regulations, in order to ensure sustainable development principles and best management practices. In this context, Portugal implemented a strategy in 2003 under the title “New Public Management”, the main objective of which is to create value for citizens, with a particular focus on improving performance in the public management of wastes and allocating resources. This strategy is based on the introduction of market mechanisms, thus adopting management tools common in the private sector. The objective of this paper is to propose and implement a management tool the Balanced Scorecard (BSC) suited for the needs of the Public Administration (PA) service in the waste sector. The BSC was applied to the Urban Hygiene and Solid Waste Division of the Loulé Municipality in the south of Portugal. Four perspectives were used, namely, clients, internal processes, learning and growth and finances. Results indicate an overall management performance of 52.45%, which was considered a good result since it was the first implementation approach. Out of the four BSC perspectives, the learning and growth perspective (15% weighting of overall management performance) and the financial perspective (10% weighting) had the smaller achievement performances, of just 4% and 1.75% of the indicators achieved, respectively. The internal process perspective (50% weighting) and the client perspective (25% weighting) had higher achievement performances at 34.2% and 12.5%, respectively. Overall, in the Portuguese PA service, the BSC is able to: i) contribute to the precepts of modern public waste management; ii) focus on the strategic management of the cliente customer relationship; iii)guarantee the best combination of improvement in service, through monitoring and a follow-up process; and iv) achieve management objectives.
- Can they manage in a sustainable way? The role of international destination awards in beach managementPublication . Yılmaz, Emine; Perna, Fernando; Serdeira Azevedo, Paula; Custódio, Maria João; Çeken, HüseyinThis study aims to reveal the perceptions of local beach destination managers about the level of sustainability in their management practices. This research puts into practice a comparative study assessing two beach destinations: Mugla, located in Turkey, which won the World Travel Award, and Algarve, located in Portugal, which is a member state of the European Union (EU) that has also repeatedly won the same award. In this context, in-depth interviews were held with tourism offices in selected destinations and qualitative data were obtained through semistructured interviews that were carried out between February and April 2020. As a study outcome, two hypotheses were elected and analysed: "the two regions' sustainable managerial practices differ " and "no difference exists between the regions. " Both regions won the same award, but the EU Algarve destination is still winning the award, whereas the non-EU Mugla destination is not. The findings can be shared with beach destination managers to create or increase their sustainability awareness. No studies were found that compared the sustainable management of award-winning EU and non-EU beach destinations. Because of this gap in the literature, this study will add value to the literature about this topic.
- Tourism destination competitiveness: an application model for the south of Portugal versus the Mediterranean region of Spain: COMPETITIVTOURPublication . Perna, Fernando; Custódio, Maria João; Oliveira, VanessaTourism destination competitiveness analysis benefits from a growing number of theoretical and applied developments. To support competitiveness strategies and despite the paraphernalia of competitiveness indexes available, there is not just a single set of indicators that can be used for all destinations at all times. The COMPETITIVTOUR model, developed since 2009 is applied to the south of Portugal versus the Mediterranean regions of Spain, a geographical area that aggregates 14 provinces, 20.2 million inhabitants and 180.1 million overnight stays. COMPETITIVTOUR's objective is to create and apply a territorial assessment model, adapted to the common specificities of these regions, aiming to assist in guiding the complex task of destination competiveness management, with inputs from 25 official producers of information from Portugal and Spain. The outputs are aggregated in three main topics: territory management, markets, and resources&products. Critical areas were identified, with emphasis on the growing seasonality of demand, the market demand and supply adjustment and accommodation prices.
- Features of nautical tourism in Portugal-Projected destination image with a sustainability marketing approachPublication . Cardoso, Lucília; Lopes, Eunice; Almeida, Giovana Goretti Feijó de; Lima Santos, Luís; Sousa, Bruno; Simões, Jorge; Perna, FernandoNautical tourism stands out for its potential to achieve social-economic development in coastal and island destinations and as a lever for sustainable tourism. However, the lack of a clear definition of nautical tourism at the international level makes it difficult to characterize it, and the case of Portugal is no exception. In fact, despite the enormous potential of Portuguese nautical tourism, there is a lack of studies that characterize this type of tourism in the Portuguese tourism destination. This paper intends to make a first attempt to fill this gap by assessing the projected destination image of Portuguese nautical tourism with a sustainable marketing approach. In the design of the research, the content analysis methodology was applied. The data were collected from the official websites of the Portuguese legislation and the Portuguese nautical tourism players and analyzed through a theoretical model of sustainable marketing deriving from the literature review. The results provide the sustainable projected destination image of Portuguese nautical tourism and identify the main trends in the legislative framework, tourism activities, networks of players, and support infrastructures for Portuguese nautical tourism. The findings provide practical and useful insights for Portuguese nautical tourism stakeholders aiming to improve a sustainable projected destination image, as well as for researchers identifying research gaps in the nautical tourism topics. This study also provides a new methodological contribution, proposing a theoretical model of the projected destination image of nautical tourism with an approach to sustainable marketing, which can be applied to other nautical tourism destinations.