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  • Artificial intelligence applications and innovations: day-to-day life impact
    Publication . Rodrigues, João; Cardoso, Pedro; Chinnici, Marta
    The idea of an intelligent machine has fascinated humans for centuries. But what is intelligence? Some define it as the capacity for learning, reasoning, understanding or, from a different perspective, the aptitude to grasp truths, relationships, facts, or meanings. All these perspectives require the capacity to acquire data from the surrounding world and, possibly, act over that environment. In short, the building of more or less autonomous agents, served with sensors and actuators, capable of learning and producing educated answers has been long foreseen. New trends in intelligente systems comprise, among other aspects, pervasive robotization, ubiquitous online data access, empowered edge computing, smart spaces, and digital ethics. These trends build the research on “Artificial Intelligence Applications and Innovation”, impacting our day-to-day life, our cities, and even our free time. Nevertheless, artificial intelligence (AI) is still closely associated with some popular misconceptions that cause the public to either have unrealistic fears about it or to have unrealistic expectations about how it will change our workplace and life in general. It is important to show that such fears are unfounded and that new trends, innovations, technologies, and smart systems will be able to improve the way we live, benefiting society without replacing humans in their core activities.
  • Harnessing AI and NLP tools for innovating brand name generation and evaluation: a comprehensive review
    Publication . Lemos, Marco; Cardoso, Pedro; Rodrigues, Joao
    The traditional approach of single-word brand names faces constraints due to trademarks, prompting a shift towards fusing two or more words to craft unique and memorable brands, exemplified by brands such as SalesForce (c) or SnapChat (c). Furthermore, brands such as Kodak (c), Xerox (c), Google (c), H & auml;agen-Dazs (c), and Twitter (c) have become everyday names although they are not real words, underscoring the importance of brandability in the naming process. However, manual evaluation of the vast number of possible combinations poses challenges. Artificial intelligence (AI), particularly natural language processing (NLP), is emerging as a promising solution to address this complexity. Existing online brand name generators often lack the sophistication to comprehensively analyze meaning, sentiment, and semantics, creating an opportunity for AI-driven models to fill this void. In this context, the present document reviews AI, NLP, and text-to-speech tools that might be useful in innovating the brand name generation and evaluation process. A systematic search on Google Scholar, IEEE Xplore, and ScienceDirect was conducted to identify works that could assist in generating and evaluating brand names. This review explores techniques and datasets used to train AI models as well as strategies for leveraging objective data to validate the brandability of generated names. Emotional and semantic aspects of brand names, which are often overlooked in traditional approaches, are discussed as well. A list with more than 75 pivotal datasets is presented. As a result, this review provides an understanding of the potential applications of AI, NLP, and affective computing in brand name generation and evaluation, offering valuable insights for entrepreneurs and researchers alike.