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- Events and tourism destination imagePublication . Manuela Guerreiro, Maria; Pinto, Patrícia; Mendes, JúlioMany studies explore the connection between events and destination image, focusing on an isolated event and trying to assess its implications for the image of the host city or destination. Besides exploring both residents’ and tourists’ perspectives - an approach that is usually overlooked in image research - this book focus on an events programme, Allgarve, and not on an isolated event. Allgarve was explicitly conceived with the main purpose of repositioning the image of a well-known tourism destination, the Algarve, in the Southeast of Portugal, trying to differentiate it from similar destinations. Hence, this is as a paradigmatic case for studying the relationship between events and image.
- The cultural offer as a tourist product in coastal destinations: The case of Algarve, PortugalPublication . Pinto, Patrícia; Manuela Guerreiro, Maria; Mendes, Júlio; Silva, João AlbinoLocated in the south of Portugal, the Algarve is the most important Portuguese tourism destination. As with most coastal destinations, sun and beach represents the main tourist product. Previous research suggests that cultural products can add value to the core product of a destination, enhancing its competitiveness. However, few empirical studies have examined this premise in coastal destinations. Based on the responses obtained from a questionnaire applied to tourists visiting the Algarve in the Summer of 2007, this study shows that when tourists experience high levels of satisfaction regarding the cultural offer available at the destination they sense that the tourist experience expanded their knowledge and intellectual horizons. Then, the study shows that this feeling of ‘‘cultural enrichment’’ is a contributing factor to the willingness to revisit the destination. The study concludes by discussing the implications of the findings obtained in improving the competitiveness of costal destination.
- The tourist experience: Exploring the relationship between tourist satisfaction and destination loyaltyPublication . Mendes, Júlio; Pinto, Patrícia; Manuela Guerreiro, Maria; Silva, João AlbinoPrevious studies show that the quality of the tourist experience is aff ected by a large set of factors, many of which not directly related to the acquisition of specifi c products or services. Research also shows that tourist satisfaction is a determinant of destination loyalty. Th is study explores this topic by empirically analysing how the relationship between the satisfaction with the tourist experience and destination loyalty is aff ected by personal factors, such as socio-demographic characteristics and travelling motivations. Th is study is based on a small region representing an important destination in Algarve, Portugal, and uses data from a survey conducted on tourists of diff erent nationalities during peak season. We identify the reasons leading to dissatisfaction with the tourism experience and, based on structural equation modelling, ascertain the relationship between satisfaction levels with the tourism experience and tourist destination loyalty. Th en, a multiple group analysis provides a detailed overview of this relationship by establishing in which groups of tourists the relatedness between satisfaction and destination loyalty is stronger or weaker. In this sense, this study provides an important backdrop for destination managers looking to off er more eff ective and targeted marketing strategies.
- Allgarve events: Implications for the Algarve imagePublication . Manuela Guerreiro, Maria; Pinto, Patrícia; Mendes, JúlioLocated in the south of Portugal, the Algarve belongs to the top twenty travel destinations worldwide, with a local economy relying strongly on tourism-related activities. The Allgarve programme was launched in 2007 and is an umbrella brand that aims to reposition the Algarve as a refi ned tourism destination with glamour. Allgarve is a set of cultural, artistic and sports events off ered mainly during the summer season. Based on data from a questionnaire carried out with 282 foreign tourists who visited the Algarve, this study identifi es and profi les clusters of tourists based on their perceptions of Allgarve. In addition, we analyse to what extent the image of the Algarve has changed as a consequence of the Allgarve events. The results show that most respondents agree with the Allgarve brand name, report a positive perception of the campaign, and agree that it has a positive impact for the Algarve differentiation. However, the results suggest that the majority of tourists still come to the region attracted by the Algarve brand, and that this brand has not been aff ected by the Allgarve programme's content. Th e fi ndings of this study are important in understanding the implications of events in repositioning strategies of mature tourism destinations.
- Sustainable planning for community venuesPublication . Mendes, Júlio; Manuela Guerreiro, Maria; Pinto, PatríciaThis chapter analyses various important issues concerning the implementation of a sustainable and strategic management process for community venues and proposes concrete approaches. The chapter focuses essentially on the issue of maximizing community venues for cultural purposes. The chapter also looks to find ways to optimize the satisfaction of those involved in the service and consumer process of cultural products, as well as the value placed on experience resulting from public events and organization.
- Tourist satisfaction and destination loyalty intention: A structural and categorical analysisPublication . Pinto, Patrícia; Silva, João Albino; Mendes, Júlio; Manuela Guerreiro, MariaThis study explores the relationship between travel satisfaction and destination loyalty intention. The research was conducted with 486 tourists visiting Arade, a Portuguese tourist destination. Taking as the basis the use of structural equation modelling (SEM), the results substantiate the importance of tourism satisfaction as a determinant of destination loyalty. Also, a categorical principal components analysis (CATPCA) provides a detailed analysis of this cause-effect relationship by establishing that greater levels of satisfaction (measured by overall satisfaction in terms of holiday experience, destination attributes and met expectations) result in increased likelihood of future repeat visits and a keen willingness to recommend the destination to others. Clusters of tourists were also identified and characterized in relation to satisfaction levels and loyalty intentions. These analyses provide a useful background in the planning of future tourist marketing strategies.