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- Determinants of tourism return behaviourPublication . Pinto, Patrícia; Correia, Antónia; Rebelo, EfigénioRecent studies demonstrate that an increased number of Portuguese tourists choose Brazil as a tourism destination. Based on a literature review on the determinants of tourism demand, this study proposes a logit model that explains the probability of returning to this destination as a function of motivations, expectations, travel characteristics and the tourist's socio-demographic profile. After formulating the model, defining and testing of the six research hypotheses takes place. The study sample comprises 112 Portuguese tourists travelling to Brazil. The data fit the model adequately and the paper concludes with the authors discussing the theoretical and marketing implications.
- Tourist satisfaction and destination loyalty intention: A structural and categorical analysisPublication . Pinto, Patrícia; Silva, João Albino; Mendes, Júlio; Manuela Guerreiro, MariaThis study explores the relationship between travel satisfaction and destination loyalty intention. The research was conducted with 486 tourists visiting Arade, a Portuguese tourist destination. Taking as the basis the use of structural equation modelling (SEM), the results substantiate the importance of tourism satisfaction as a determinant of destination loyalty. Also, a categorical principal components analysis (CATPCA) provides a detailed analysis of this cause-effect relationship by establishing that greater levels of satisfaction (measured by overall satisfaction in terms of holiday experience, destination attributes and met expectations) result in increased likelihood of future repeat visits and a keen willingness to recommend the destination to others. Clusters of tourists were also identified and characterized in relation to satisfaction levels and loyalty intentions. These analyses provide a useful background in the planning of future tourist marketing strategies.