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- Analysis of social networks as an instrument of communication in the tourist destinations of AlgarvePublication . Sanchez Jimenez, Miguel Angel; Correia, Marisol B.; Matos, NelsonThe future of social media and the ability to measure its impact has generated much debate as companies have adopted the use of social media platforms to communicate their products. The calculation of this impact can be a complex task but the entity that does not do so will jeopardize its ability to demonstrate the full benefits of its business. Consumers now have the opportunity to comment on their experiences and opinions in these social media and hope to participate in a conversation with the brand. This fact has gained even more impact in the tourism sector due to the great influence that other opinions and experiences have on the tourist's choice. Thus, the tourist offer must now build its strategies incorporating this dialogue and measuring the impact on its brands to make the right strategic and tactical decisions. Thus, in this study the activity and effectiveness of official social networks by the different tourist areas of the Algarve was analyzed, through the measurement of indicators obtained through the online analysis tool Fanpage Karma. In the results, Facebook stands out as the main social network of the Algarve tourist destinations in which all the municipalities actively participate in said network, generating a very good commitment or engagement, thus improving the image and reputation of said destinations. Also note the scarce presence and engagement of Twitter and the importance of images and videos in the social networks of the tourism sector.
- Consumer behavior in the digital agePublication . Saura, Jose Ramon; Reyes-Menendez, Ana; Matos, Nelson; Correia, Marisol B.; Palos-Sanchez, PedroIn recent decades, the Internet, evolving technologies, and social media have led to the evolution of consumer behavior. The changes in customer behavior driven by digital developments provide many opportunities and challenges that businesses also need to deal with online. The better companies know about the behavior of their customers, the easier they can engage with them using strategies such as content marketing, User Experience (UX), influencers marketing, User-Generated Content (UGC), or Electronic Word of Mouth (eWOM). These strategies are essential to get more sales and to develop businesses online, as such strategies increase the engagement with users and influence their behavior. This Special Edition of JOSD focuses on the analysis of consumer behavior in the digital age and, by doing so, contributes to extant knowledge about digital marketing strategies, online consumer behavior, and new digital business models such as mobile applications or shared economy.
- Bibliometric measurement of the resource curse and its implication for sustainable developmentPublication . S. Lacárcel, Francisco Javier; González-Padilla, P.; Matos, Nelson; Correia, Marisol B.The natural resource curse refers to the phenomenon in which certain resource-abundant countries face limited economic and social development. Inadequate management, corruption and poor governance are recurrent problems associated with it. The relevance of this area lies in its influence on economic and social policy-making in resource-abundant countries. These dynamics challenge the long-term viability of their economies and the equity of the distribution of benefits. Addressing this issue is crucial to mitigate environmental impacts and promote inclusive and sustainable growth in these nations. In this context, a bibliometric methodology is adopted to analyzes the relationship between this curse and sustainable development. The analysis shows studies published since 2004 between Web of Science and Scopus. The results indicate three main categories; Environmental Studies, Environmental Science and Economics. The results contribute to the understanding of the relationship between natural resources and socio-economic development, highlighting the importance of addressing the situation in order to promote sustainable development in the countries concerned. Finally, theoretical and practical implications are presented.
- Principales temas utilizados en la comunicación social de las ONG de inmigración en España a través de la red social FacebookPublication . Sánchez Jiménez, Miguel Ángel; Correia, Marisol B.; Matos, NelsonThis study's aim is to learn about the communication of Spanish immigration NGOs in their official social network, Facebook. Therefore, a content analysis of the publications made by the NGOs was performed using the software Nvivo11, to identify the main topics and categorize and subcategorize the publications. In addition, the study sought to identify the most popular topics, the ones that generated greater degree of interaction, greater number of feedback posts, and also the number of likes and comments, for each category and subcategory. The results showed NGOs focus to be centered on the geographical locations where immigration problems occur, and on the subjects that generate greater user's interest, such as immigrants problems and consequences, but also maritime environment. Moreover, findings also shown there is more interaction in positive messages, among users, than in those messages related to problems and injustices. In addition, users were found to be more reluctant to participate in discussions that required a more active and personal interaction, or a greater involvement with immigrants, such as reception, integration and participation. Lastly, findings highlight the importance of educational topics in the communication of NGOs, due to users' concern about mafias in immigration.
- Understanding online consumer behavior and eWOM strategies for sustainable business management in the tourism industryPublication . Reyes-Menendez, Ana; Correia, Marisol B.; Matos, Nelson; Adap, CharleneElectronic word of mouth (eWOM) has been widely used by most consumers on di erent digital platforms. This review aimed to obtain further insights into online consumer behavior through social networking sites and online reviews sites to help tourism businesses develop sustainable eWOM strategies. To this end, an exploratory study was developed to analyze available literature on eWOM strategies and online consumer behavior. The systematic literature review analysis focused on the following two main topics: (i) tourism and (ii) eWOM. The scientific database, Web of Science, was used to collect relevant literature on the subject. The search terms “Tourism” and “eWOM” were used. Searching the database, Web of Science, yielded a total of 124 articles; upon application of di erent filters, a total of 14 studies were included in the final dataset. The results of the present study provide new insights into consumer behavior for social sciences and businesses for the adoption of sustainable strategies to increase the influence of eWOM on the tourism industry.
- Accessible tourism through digital accessibility: a systematic literature reviewPublication . Fernández-Díaz, Elena; Matos, Nelson; Correia, Marisol B.Purpose. The number of people with disabilities or with special needs has increased worldwide. This is mainly due to the aging of the population and the global increase in chronic health problems associated with disability (World Health Organization, 2020). Tourism for all, and especially accessible tourism, is a generalized social demand that must be made possible by public authorities and companies in some way linked to the provision of tourist services (World Tourism Organization, 2016).
- Evolution of the presence and engagement of official social networks in promoting tourism in SpainPublication . Sanchez Jimenez, Miguel Angel; Matos, Nelson; Correia, Marisol B.The recent growth in scale and relevance of social networks has generated new possibilities for communication and interaction with and among their users in the tourism sector. As Spain is among the world's top tourism destinations, it is valuable to study its presence and engagement with users of official social networks. These social networks are used to promote Spain as a tourist destination. This study's methodology focused on measuring a series of indicators of destination performance through the online analysis tool 'Fanpage Karma'. Data were obtained for each of the last four full years (2015 to 2018), with the purpose of deepening understanding of destination performance, including its evolution. The findings show that Facebook's importance increasingly declined, despite maintaining a large number of followers, it has seen reduced publications and, above all, less interactions with users. By contrast, Instagram has experienced continuous growth in promoting Spain as a tourist destination, demonstrating increasing levels of interaction with potential travellers. Implications for academia and industry are drawn from the findings.
- Marketing in the public sector—benefits and barriers: a bibliometric study from 1931 to 2020Publication . Matos, Nelson; Correia, Marisol B.; Saura, José Ramón; Reyes-Menendez, Ana; Baptista, NunoThe global economy has brought economic and social changes that have led organizations to extend their vision beyond consumer and business markets. Particularly, in the marketing of public sector (MPS), the extant theoretical foundations require more comprehensive investigations not only into the main topics researchers have looked into the past, but also into the new challenges they will face in the future. Thus, the purpose of this study is to provide a thorough a bibliometric overview of the theoretical framework and to identify benefits and barriers of marketing in the public sector. We provide an overview of the theoretical framework and identify the benefits and barriers of marketing in the public sector through a bibliometric study. To achieve this objective, a systematic literature review was conducted of 3926 articles from 1931 to 2020. The results allowed the identification of four main theoretical clusters: educational, public health, social economics and urban politics. It also offered benefits and barriers in the context of MPS. Conclusions and implications to the academia and managers are drawn. Future research opportunities are also provided.
- Technological transformation: the importance of E-WOM and perceived privacy in the context of opinion platformsPublication . Gelashvili, Vera; Martínez-Navalón, Juan Gabriel; de Matos, Nelson Manuel da Silva; Correia, Marisol B.Opinion platforms are the result of technological advances that have increased the importance for users to check other users' opinions about products and services before making a purchase. The aim of this research paper is twofold: (i) to analyse whether there is a direct and positive relationship between the privacy of Google Maps users and variables such as satisfaction and trust, and (ii) whether the E-WOM of Google Maps is related to the satisfaction and trust of its users. To achieve the objectives of the study, a questionnaire was collected from users of Google Maps reviews in Spain. A total of 375 valid responses were analysed using PLS-SEM methodology. In particular, structural model analysis was used for the formative and reflective variables. This study sheds new light on opinion platforms and their usefulness for efficient business management, as well as specifying the importance of user privacy for their satisfaction. The importance of E-WOM for user satisfaction, trust and privacy is emphasised. The findings underline the importance of technological advances for different stakeholders and society. This study reduces the gap in the usefulness of opinion platforms, especially Google Maps, and contributes to the academic literature on the variables studied.