Utilize este identificador para referenciar este registo: http://hdl.handle.net/10400.1/5752
Título: Strategy implementation: what is the failure rate?
Autor: Cândido, Carlos
Santos, Sérgio Pereira dos
Palavras-chave: Strategy implementation
Business strategy
Strategic change management
Failure rate
Success
Data: 2015
Editora: Cambridge University Press / Australian and New Zealand Academy of Management
Citação: Cândido, C.J.F. and S.P. Santos (2015) Strategy implementation: What is the failure rate? Journal of Management & Organization, 21(2), 237-262.
Resumo: It is often claimed that 50–90% of strategic initiatives fail. Although these claims have had a significant impact on management theory and practice, they are controversial. We aim to clarify why this is the case. Towards this end, an extensive review of the literature is presented, assessed, compared and discussed. We conclude that while it is widely acknowledged that the implementation of a new strategy can be a difficult task, the true rate of implementation failure remains to be determined. Most of the estimates presented in the literature are based on evidence that is outdated, fragmentary, fragile or just absent. Careful consideration is advised before using current estimates to justify changes in the theory and practice. A set of guiding principles is presented for assisting researchers to produce better estimates of the rates of failure.
Peer review: yes
URI: http://hdl.handle.net/10400.1/5752
DOI: http://dx.doi.org/10.1017/jmo.2014.77
ISSN: 1833-3672
Versão do Editor: http://journals.cambridge.org/action/displayAbstract?fromPage=online&aid=9556346&fileId=S1833367214000777
Aparece nas colecções:FEC2-Artigos (em revistas ou actas indexadas)

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