Campos, Ana CláudiaMendes, JúlioValle, Patrícia Oom doScott, Noel2019-11-202019-11-202017-120261-51771879-3193http://hdl.handle.net/10400.1/12922In this study co-creation, defined as a tourist's subjectively lived on-site experience involving actively participation and interaction, is found to enhance attention, involvement, and memorability. A conceptual model of on-site co-creation is proposed and empirically tested in the context of two experiences with dolphins in a marine life park. Results were analysed using SEM and reveal that co-creation significantly influences attention and involvement and also that the higher levels of attention and involvement generated are associated with memorability. (C) 2017 Elsevier Ltd. All rights reserved.engLeisure involvementSocial cognitionPlace attachmentDestination experiencesConsumer involvementTravel experiencesFocused attentionQualitative dataSatisfactionMemoryjournal article10.1016/j.tourman.2017.06.001