Rassal, Carimo HassamKovalenko, Anastasiia2023-04-132023-04-132022-12-21http://hdl.handle.net/10400.1/19455The main purpose of this study was to define the assessment of hotel attributes by Generation Z, which comes to the tourist market as the most popular customers in this area. Targeting Generation Z tourists is one of the newest trends abroad. Such travellers adhere to the thought of “YOLO”, that is, “you only live once”. The questionnaire was created as a knowledge of the collection method, within which 412 participants took part. The questionnaire was divided into three main sections: sociodemographic and general section, assessment of service quality and assessment of hotel attributes divided into hotel departments section. All data collection and obtained statistical results were analysed and presented by the program SPSS V.28 (Statistical Package for the Social Sciences). The research has found that the most important three attributes for Generation Z while booking a hotel are location, comfort, and wi-fi. And the least three important are staff, facilities, and cleanliness. As well were identified the attributes with the highest agreement on importance in five parameters of service quality, which are criteria for evaluating hotel attributes, such as tangibles, reliability, responsiveness, assurance, and empathy. Such as the attributes that were divided into departments’ performance: the front office, food and drink, cleaning, entertainment, and widespread characteristics of the hotel. The main value of this study is its contribution in terms of the characteristics of generation Z, their behaviour during hotel booking, and their assessment of hotel attributes.engGeneration ZService qualityHotel attributesHospitalitymaster thesis203216555