Saura, Jose RamonPalacios-Marqués, DanielCorreia, Marisol B.Barbosa, Belem2023-03-162023-03-1620231664-1078http://hdl.handle.net/10400.1/19265In recent years, the relationship between behavior and innovation has come to be globally accepted as a prerequisite of business success (Li et al., 2022). Innovative behavior is seen as an introduction to the application and development of new ideas, processes, initiatives, or actions by qualified professionals (RoŽman and Štrukelj, 2021). Developed either individually or collectively, innovative behavior drives creativity and is directly linked to a multitude of behaviors that lead to the generation of new ideas, initiatives, and value for new companies’ products and services (Barbosa et al., 2022).engInnovative behaviorEntrepreneurshipInnovationOnline behaviorInnovation and researchjournal article10.3389/fpsyg.2023.1123236