Pintassilgo, Pedro Miguel Guerreiro PatoleaTryon, BlairGrondin, Christelle2016-03-102016-03-1020142014http://hdl.handle.net/10400.1/7833Dissertação de mestrado, Economia do Turismo e Desenvolvimento Regional, Faculdade de Economia, Universidade do Algarve, 2014The event industry is a growing sector of the economy and offers many opportunities for local economic development. It creates positive externalities in different sectors of the economy and develops tourism. The internship undertook within the company Intertask Conferences located in Ottawa, Canada, gave a thorough insight of the event industry and its main challenges. As an intern in the company, the method adopted to address this subject has been the participant observant method. It has been revealed that the Meetings, Incentives, Conferences and Exhibitions (MICE) industry is an ever-changing field; it must remain up to date, especially in regards to new technologies and social media. A main challenge that the industry faces is to match the budget set by the client and their expectations. When that match is not achieved, it is the job of the event planner to either meet the expectations or find concessions with the client. Communication with the client is of paramount importance to gain their loyalty, and for the good progress of the event.engTurismoDesenvolvimento regionalDesenvolvimento económicoOrganização de eventosmaster thesis202464377