Campos, Ana CláudiaNogueira, AdrianaMetin2026-06-082026-06-082025-09Campos, A. C., & Nogueira, A. (2025). Beyond the destination: Storytelling as a tool for experiential marketing applied to cultural heritage. In A. Correia & M. Kozak (Eds.), Tourism marketing: The experiential perspective (pp. 65–86). Goodfellow Publishers.9781917433648http://hdl.handle.net/10400.1/29099The objectives of this Chapter are to: Emphasise the transition of destination marketing to the experiential perspective; Highlight the role of storytelling in destination marketing; Connect destination storytelling to the experiential marketing approach; Showcase stories that differentiate the tourism destination; Discuss the case of Sagres Fortress, Algarve, Portugal.engDestinationStorytellingTourismCultural heritageMarketingbook part10.23912/9781917433648-6157