Côrtes Moreira, Sandra CristinaPérez-Rodríguez, M. AmorLopes-Neto, Miguel2025-06-232025-06-2320252448-9042http://hdl.handle.net/10400.1/27251This work contributes to the conceptualization of tourism literacy from the approaches of media literacy. In this case, through structured interviews made with Tourism Management Organizations from Algarve, Portugal, we investigate the roles and perceptions of tourism mediators in terms of their relationship with the media and their role as agents of tourism processes from an educommunicative perspective, obtaining relevant information for the systematization of the tourism literacy competence, in terms of the dimensions and indicators for its development.engLiteracia mediáticaLiteracia TuristicaComunicaçãoEducomunicaçãoTurismojournal article2025-06-18cv-prod-450040710.32870/cys.v2025.8937