Matos, NelsonMendes, JúlioPinto, Patrícia2012-11-222012-11-2220111646-2408AUT: NMM02433; PVA00075;http://hdl.handle.net/10400.1/1867To succeed nowadays, tourism destinations must differentiate and create a competitive positioning, and this can only be done by addressing and adapting to the needs of their visitors. A value-attainment construct based on tourism experiences is proposed for the product development and promotion strategy of the destination Algarve.engDestination imageTourism experiencesPositioningSatisfactionThe impacts of tourism experiences in the destination impact. The case of the Algarveconference object