Mendes, JúlioManuela Guerreiro, MariaPinto, Patrícia2014-06-302014-06-302009978-1-84593-5245AUT: JME00456; MMG01163; PVA00075;http://hdl.handle.net/10400.1/4584This chapter analyses various important issues concerning the implementation of a sustainable and strategic management process for community venues and proposes concrete approaches. The chapter focuses essentially on the issue of maximizing community venues for cultural purposes. The chapter also looks to find ways to optimize the satisfaction of those involved in the service and consumer process of cultural products, as well as the value placed on experience resulting from public events and organization.engCommunity venueManagement of Community venueSponsorship strategiesbook part