Aguiar, JoséRibeiro, VítorCosta, Miguel Reimão2014-12-222014-12-222014AUT: MRC01698;http://hdl.handle.net/10400.1/5692Both Architecture and Rehabilitation, seen as a new design paradigm, are nowadays confronted with the phenomena of globalization, standardization and forced amnesia, which translate (in the opinion of Françoaise Choay) into a loss of our capacity to build (and reuse). The predominance of cultural consumerism (architectural as well as that of the iconic architecture of the starchitects) fosters a semantic de-complexifying of spatial planning, together with the de-contextualization and atomization of architectural production. At the same time, it also promotes the rehabilitation of urban built heritage as theme parks for mass touristic consumption: heritage became a rushed alternative to the grey sameness of an increasingly more monosomic world (Choay, 2005).engperiodical