Cerqueira, LuísRibeiro, TiagoAlmeida, Victor Manoel Cunha de2026-05-152026-05-152025-06-092624-9367http://hdl.handle.net/10400.1/28983Introduction: The current study aims to explore how the physical environment of eSports events can influence fan affective responses and their future behavioral intentions. Following the Stimulus-Organism-Response (S-O-R) model, affective response (pleasure) is conceptualized as the organism (mediator) between the physical environment (stimulus) and behavioral intentions (response). Method: The dependent variables were revisit intention and word-of mouth, while demographic factors including age, education level, nationality, and event attendance to describe the sample and examine their potential influence. Data collection was carried out at a “Lisboa Games Week” event (n = 328) by using a self-administered questionnaire. A Confirmatory Factor Analysis analyzed the psychometric properties of the constructs and a subsequent Structural Equation Modelling examined the substantive hypotheses tested. Results: Results indicate that the physical environment quality positively influences the affective responses of fans, which motivates them to follow eSports events. Furthermore, fans affectively attached to an eSports event are more intent on revisiting it and making word-of-mouth recommendations about it. Discussion: A high standard service quality is a critical issue for event managers, marketeers, and publishers due to its impact on the behavioral and affective value creation towards the event.engeSports eventsPhysical environmentAffective responsesBehavioral intentionseSports fansjournal article10.3389/fspor.2025.1547097