Silva, BrunoDominguez, MárioPaulino, Fernando Faria2017-03-182017-03-1820141947-3117AUT: BSI01713;http://hdl.handle.net/10400.1/9073This paper describes the concept, creative process and development decisions regarding an interactive art installation that materializes a point of view on the conflict between the notions of ‘sacred’ and ‘profane’ in a particular Portuguese religious festival. The initiative, besides constituting an experiment on the usage of a physical pendulum as control method, aimed to combine three main domains: digital art (in particular generative art), documentary value and game-like chal- lenge. Each user undertakes a personal experience as interaction occurs with a poetic symbolic simulation of the real pilgrimage. As the user intervenes indirectly in the main struggle, the profane and sacred pilgrims, in the shape of digital au- tonomous agents, uncover a generated art piece that is both a product of the artist vision and the inevitable result of the users conscious and unconscious decisions.engArt installationCultural heritageDigital artsGenerative artBetween the sacred and the profane in the S. João d'Arga's festivities: a digital art installationconference object10.4018/ijcicg.2014010101