Correia, AntóniaKozak, Metin2021-06-242021-06-2420201083-5423http://hdl.handle.net/10400.1/16621The literature review has demonstrated that des tination image, as a construct, is associated not only with objective or more factual information but also with an individual’s beliefs, feelings, and opinions about the experience they have on a destination (e.g., Gallarza, Saura, & Garcia, 2002). This expe rience involves a triad of relations within the place, the residents, and the tourists. That leads to the conclusion that destination image is experiential in its essence (Hudson & Ritchie, 2009), embedded in subjective traits that belong to different method ologies (Rodrigues, Correia, & Kozak, 2012). Fur thermore, the explosion of digital and virtual media reinforces the need for different methodologies to measure a construct that is cocreated at the time the tourist visits and is eminently symbolic and subjec tive (Govers, Go, & Kumar, 2007).engSocial Sciences - Other Topicsother10.3727/108354220X15883121486440