Pereira, LuisCarrasco, M. P.Dinis, Luis2022-08-312022-08-312019http://hdl.handle.net/10400.1/18202This study sought to produce the information needed to define a dynamic pricing strategy and contextualized offer that matches e-consumers profiles, thereby raising the number of reservations made through online distributions channels.engDynamic pricingE-consumer segmentationPrice elasticity of demandOnline reservation systemsPredictive analyticsconference object2022-08-31cv-prod-1180940