Ashqar, Rashed IsamRamos, Celia2026-05-132026-05-132025-07-152472-1735http://hdl.handle.net/10400.1/28946Wellness tourism has proliferated in recent years, only subject to a slowdown motivated by the pandemic period, in a society where the aim is more and more to preserve the body, the absence of illness, and solutions to alleviate mental and emotional problems. The current study aims to determine the elements in the technology environment that facilitate tourism activities that have a beneficial impact on wellness tourism consumers’ happiness and, in turn, their recommendations. Using the structural equations modelling, we conclude that the personalised messages sent through mobile devices, and activities associated with moments that lead to transcendence, escapism, relaxation, and trust in the hotel contribute to consumer satisfaction. Also, we infer that the hotel’s human resources services, trust, and consumer satisfaction contribute to consumer recommendations.engWellness tourismCustomer satisfactionCustomer recommendationPersonalisationSocial media marketingInformation technologyjournal article10.1080/24721735.2025.25242592472-1743