Domínguez Martín, RosaNovoa Fernández, Olivia2026-03-242026-03-242025-09-272695-9631http://hdl.handle.net/10400.1/28527Education today involves leveraging virtual environments to eliminate spatiotemporal barriers, democratizing teaching and access to knowledge. Social media enhance the dissemination and interactive learning in various fields. This research focuses on educational profiles, examining those dedicated to languages. This study analyses the 1000 most influential profiles in the “education” category on the social media platform Instagram: 500 from Spain and 500 from Portugal. The results from the sample obtained for both countries are compared, analysing the findings and reflecting on the pedagogical implications they entail.engInstagramInfluencersTransmedia competencesEducationLanguageNative languageSocial mediajournal article10.62161/revvisual.v17.5929