Campos, Ana CláudiaValle, Patrícia Oom doScott, Noel2020-07-242020-07-242020-111368-3500http://hdl.handle.net/10400.1/14210Tourism, by definition, involves travel outside one's usual environment. This means that a tourist's attention cannot rely only on previously experienced known symbols and markers and instead derives meaning from paying attention to their surroundings. In this context, management of a visitor's attention processes is a key issue in the design of memorable tourist experiences and business success. Psychological research highlights two types of attention processes: bottom-up and top-down. This research is the first to identify factors influencing bottom-up attention during on-site experience and to examine the moderating impact of top-down factors of attention. The empirical research used questionnaires obtained from tourists participating in two animal-based experiences at a theme park. The results show that of the bottom-up factors analyzed, only two influenced attention, Rarity and Environment stimulation. Concerning the moderating influence of top-down factors, the research found that Interpersonal interaction and Task performance/Goal achievement affect the way external factors impact on attention, and that the intensity of this relation varies according to the relevance of this moderation.engCo-creationTop-downVisual-attentionCustomer interactionSelective attentionSocial interactionsSatisfactionConsumerConceptualizationHeritageAttentionBottom-up attentionTop-down attentionOn-site tourist experienceMemorable experiencejournal article10.1080/13683500.2019.1681383