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Retiro do rio: desenvolvimento de um plano de negócios de turismo rural em Alcoutim
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| 2.52 MB | Adobe PDF |
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Abstract(s)
Este projeto consiste no desenvolvimento de um plano de negócios para a conceção de um empreendimento de turismo rural em Alcoutim, no Algarve.
Embora Alcoutim seja um concelho com potencial turístico, este enfrenta atualmente desafios como a desertificação, o despovoamento, a escassez de recursos hídricos e uma economia local pouco aglomerada, tornando-se pertinente a sua análise.
Reconhecendo que o turismo em áreas rurais pode contribuir significativamente para o desenvolvimento socioeconómico local, para a diversificação da oferta turística e para a preservação do património cultural, o principal objetivo deste projeto é desenvolver um plano viável que atenda às necessidades dos turistas, promova a sustentabilidade, valorize a cultura
local e impulsione a economia desta região.
Para tal, definiram-se objetivos específicos que incluem identificar as características e a evolução do turismo rural em Portugal, bem como analisar as suas tendências, investigar práticas de sustentabilidade no turismo rural e o seu impacto, avaliar o potencial turístico de Alcoutim e elaborar um plano de negócios viável e sustentável para o empreendimento proposto.
A metodologia adotada envolveu uma abordagem mista, combinando a análise qualitativa realizada através de uma revisão bibliográfica com base na análise de documentos, e quantitativa, analisando a viabilidade económica e financeira, tendo como apoio a folha de cálculos EV_CRIA (Estudo de Viabilidade do Centro Regional para a Inovação do Algarve), desenvolvida pela Divisão de Empreendedorismo e Transferência de Tecnologia da Universidade do Algarve.
Os resultados obtidos revelaram-se promissores, com potencial para diversificar a oferta turística de Alcoutim, concluindo-se que o projeto é viável.
This project consists of developing a business plan for the design of a rural tourism enterprise in Alcoutim, in the Algarve. Although Alcoutim is a municipality with tourism potential, it is currently facing challenges such as desertification, depopulation, scarcity of water resources and a local economy that is not very agglomerated, making it pertinent to analyze. Recognizing that tourism in rural areas can make a significant contribution to local socio-economic development, the diversification of the tourist offer and the preservation of cultural heritage, the main aim of this project is to develop a viable plan that meets the needs of tourists, promotes sustainability, values local culture and boosts the region's economy. To this end, specific objectives have been defined which include identifying the characteristics and evolution of rural tourism in Portugal, as well as analyzing its trends, investigating sustainability practices in rural tourism and their impact, assessing Alcoutim's tourism potential and drawing up a viable and sustainable business plan for the proposed venture. The methodology adopted involved a mixed approach, combining qualitative analysis carried out through a bibliographical review based on document analysis, and quantitative analysis, analyzing economic and financial viability, supported by the EV_CRIA spreadsheet (Feasibility Study of the Regional Centre for Rural Tourism Innovation). The results obtained were promising, with the potential to diversify Alcoutim's tourism offer, and it was concluded that the project was viable.
This project consists of developing a business plan for the design of a rural tourism enterprise in Alcoutim, in the Algarve. Although Alcoutim is a municipality with tourism potential, it is currently facing challenges such as desertification, depopulation, scarcity of water resources and a local economy that is not very agglomerated, making it pertinent to analyze. Recognizing that tourism in rural areas can make a significant contribution to local socio-economic development, the diversification of the tourist offer and the preservation of cultural heritage, the main aim of this project is to develop a viable plan that meets the needs of tourists, promotes sustainability, values local culture and boosts the region's economy. To this end, specific objectives have been defined which include identifying the characteristics and evolution of rural tourism in Portugal, as well as analyzing its trends, investigating sustainability practices in rural tourism and their impact, assessing Alcoutim's tourism potential and drawing up a viable and sustainable business plan for the proposed venture. The methodology adopted involved a mixed approach, combining qualitative analysis carried out through a bibliographical review based on document analysis, and quantitative analysis, analyzing economic and financial viability, supported by the EV_CRIA spreadsheet (Feasibility Study of the Regional Centre for Rural Tourism Innovation). The results obtained were promising, with the potential to diversify Alcoutim's tourism offer, and it was concluded that the project was viable.
Description
Keywords
Turismo rural Alcoutim Sustentabilidade Desenvolvimento socioeconómico Plano de negócio