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As dinâmicas do Alojamento Local no Algarve fora de época alta: Um estudo de caso da Empresa Cozy Days na plataforma Airbnb
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| 1.29 MB | Adobe PDF |
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Abstract(s)
O Alojamento Local (AL) tem tido um crescimento rápido e sólido no Algarve, especialmente na procura em época alta devido à sua sazonalidade e ao seu produto turístico principal de Sol e Mar. Com este estudo pretende-se demonstrar o potencial para o AL fora de época alta. Para o enquadramento da investigação, recorremos aos conceitos de sazonalidade, plataformas digitais - economias de partilha, nómadas digitais e turismo sénior, sendo que estes últimos representam o grupo de turistas mais frequentes fora de época alta. Foram recolhidos os dados da empresa Cozy Days de 2019 a 2024, com a informação dos turistas-clientes, que foram analisados através de uma metodologia quantitativa com a finalidade de entender o potencial económico destas unidades de AL. Verificou-se que a frequência fora de época alta atingiu uma taxa de ocupação de 81,9%, com um peso de 32,7% de toda a faturação anual, aumentando assim o seu impacto económico e consequentemente contribuindo para a economia local, que se tem revelado demasiado dependente da época alta. Essa taxa de ocupação revela a efetividade das estratégias adotadas pela empresa Cozy Days e pelas próprias características dos públicos alvo em si, onde a crescente presença dos nómadas digitais tem vindo a aumentar devido à digitalização do trabalho remoto, com muitos a desejarem combinar trabalho e viagens e os séniores que, vivem de forma mais próspera e saudável, dispõem de mais tempo e recursos para viajar.
Short-term rentals (STR) have experienced rapid and robust growth in the Algarve, particularly during the high season due to its seasonality and the region's primary of Sun and sea tourism product. This study aims to demonstrate the potential for short term rentals outside the high season. To frame the research, we drew on concepts such as seasonality, digital platforms - sharing economies, digital nomads, and senior tourism, with the latter group representing the most frequent tourists outside the high season. Data from Cozy Days from 2019 to 2024 were collected, including information on tourist clients, which were analysed using a quantitative methodology to understand the economic potential of these short-term rental units. It was found that the off-season frequency reached an occupancy rate of 81.9%, accounting for 32.7% of all annual billing, thereby increasing its economic impact and consequently contributing to the local economy, which has proven overly dependent on the high season. This occupancy rate demonstrates the effectiveness of the strategies adopted by Cozy Days and the inherent characteristics of the target audiences themselves, where the growing presence of digital nomads has been increasing due to the digitization of remote work, with many wishing to combine work and travel, and seniors who, living more prosperously and healthily, have more time and resources to travel.
Short-term rentals (STR) have experienced rapid and robust growth in the Algarve, particularly during the high season due to its seasonality and the region's primary of Sun and sea tourism product. This study aims to demonstrate the potential for short term rentals outside the high season. To frame the research, we drew on concepts such as seasonality, digital platforms - sharing economies, digital nomads, and senior tourism, with the latter group representing the most frequent tourists outside the high season. Data from Cozy Days from 2019 to 2024 were collected, including information on tourist clients, which were analysed using a quantitative methodology to understand the economic potential of these short-term rental units. It was found that the off-season frequency reached an occupancy rate of 81.9%, accounting for 32.7% of all annual billing, thereby increasing its economic impact and consequently contributing to the local economy, which has proven overly dependent on the high season. This occupancy rate demonstrates the effectiveness of the strategies adopted by Cozy Days and the inherent characteristics of the target audiences themselves, where the growing presence of digital nomads has been increasing due to the digitization of remote work, with many wishing to combine work and travel, and seniors who, living more prosperously and healthily, have more time and resources to travel.
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Keywords
Alojamento Local Airbnb Sazonalidade Nómadas digitais Turismo sénior Aluguer de média duração Turismo fora de época alta