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Relatório de estágio curricular - Realvitur viagens e turismo
| Name: | Description: | Size: | Format: | |
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| 997.24 KB | Adobe PDF |
Advisor(s)
Abstract(s)
De forma a concluir o ciclo de estudos de Economia do Turismo e Desenvolvimento Regional, oferecido pela Faculdade de Economia da Universidade do Algarve, foi realizado o estágio curricular na agência de viagens Realvitur. A decisão por essa opção de finalização de curso decorreu da vontade de experienciar o contexto laboral no ramo do turismo, com especial interesse em conhecer a jornada do cliente numa agência de viagens e aplicar os conhecimentos adquiridos ao longo do mestrado, desenvolvendo dessa forma competências no âmbito da análise do perfil do consumidor. O propósito do presente documento é o de descrever as tarefas realizadas ao longo das horas de estágio (320 horas, conforme solicitado pelo regulamento da universidade), enquadrando a ação numa revisão de literatura que conecta conceitos de marketing e comportamento do consumidor, com foco na experiência do consumidor no contexto da crescente digitalização no âmbito das agências de viagens. As funções desempenhadas centraram-se no suporte comercial. O candidato desenvolveu tarefas de assistente na equipa de marketing, abrindo assim a oportunidade de comunicar possíveis melhorias de marketing e permitindo compreender a interação dos consumidores com a agência. O relatório está dividido em cinco capítulos: introdução, enquadramento teórico das principais temáticas do estágio, metodologia de investigação e descrição da entidade acolhedora do estágio e respetivas tarefas desempenhadas. Por fim, as considerações finais e respetiva crítica sobre o estágio curricular são apresentadas. A realização do estágio curricular permitiu o desenvolvimento de competências nas diversas áreas em que o estagiário exerceu funções e um melhor entendimento sobre a relação entre a teoria assimilada durante o mestrado e as dinâmicas reais de mercado, especialmente na área do turismo, considerando o contexto atual económico.
In order to complete the MSc in Tourism Economics and Regional Development offered by the Faculty of Economics of the University of the Algarve, a curricular internship was carried out at the Realvitur travel agency. The decision to choose this option for the end of the course stems from the desire to experience the work context in the tourism industry, more specifically with an interest in getting to know the customer's journey in a travel agency, applying the knowledge acquired throughout the master's degree, thus developing competences in exploring the consumer profile. The purpose of this document is to describe the tasks carried out throughout the internship (320 hours, as required by university regulations), framing the action within a literature review that covers concepts connecting marketing and consumer behavior, with a focus on the consumer experience in a context of increasing digitization in travel agencies. The tasks were focused on commercial support. The candidate developed specific tasks as an assistant in the marketing team, thus opening the opportunity to communicate possible improvements within marketing and understand the interactions between the consumers and the company. The report is divided into five chapters: introduction, theoretical framework of the main themes of the internship, research methodology, description of the organization hosting the internship, and the respective tasks performed. Lastly, the final considerations and respective critique of the curricular internship are presented. Carrying out the curricular internship allowed the trainee to develop competencies in the various areas in which he worked and to verify the relationship between the theory learned during the master's degree and market dynamics, considering the tourism market in the current economic context.
In order to complete the MSc in Tourism Economics and Regional Development offered by the Faculty of Economics of the University of the Algarve, a curricular internship was carried out at the Realvitur travel agency. The decision to choose this option for the end of the course stems from the desire to experience the work context in the tourism industry, more specifically with an interest in getting to know the customer's journey in a travel agency, applying the knowledge acquired throughout the master's degree, thus developing competences in exploring the consumer profile. The purpose of this document is to describe the tasks carried out throughout the internship (320 hours, as required by university regulations), framing the action within a literature review that covers concepts connecting marketing and consumer behavior, with a focus on the consumer experience in a context of increasing digitization in travel agencies. The tasks were focused on commercial support. The candidate developed specific tasks as an assistant in the marketing team, thus opening the opportunity to communicate possible improvements within marketing and understand the interactions between the consumers and the company. The report is divided into five chapters: introduction, theoretical framework of the main themes of the internship, research methodology, description of the organization hosting the internship, and the respective tasks performed. Lastly, the final considerations and respective critique of the curricular internship are presented. Carrying out the curricular internship allowed the trainee to develop competencies in the various areas in which he worked and to verify the relationship between the theory learned during the master's degree and market dynamics, considering the tourism market in the current economic context.
Description
Keywords
Experiência do consumidor Digitalização dos serviços Agência de viagens