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Monte da Serenada, turismo rural - proposta de alojamento e atividades rurais
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| 15.87 MB | Adobe PDF |
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Abstract(s)
O Turismo em Espaço Rural está relacionado com a oferta de atividade turística, alojamento,
animação turística e eventos em destino rurais, estando extremamente conectado às tradições e
à preservação natural e paisagística do território. O Turismo Rural tem sido alvo de
reconhecimento pela sua capacidade de hospitalidade e bastante procurado pelas suas
características singulares.
Este produto destina-se a um segmento de mercado constituído maioritariamente por pessoas
pertencentes à classe média/alta nacionais e do estrangeiro, que com maior ou menor
regularidade procuram algo que não encontram no ambiente onde vivem e trabalham, tal como
a tranquilidade, a natureza, a tradição, a autenticidade e o desporto de natureza.
O objetivo deste projeto é a apresentação de atividades que possam ser aplicadas num espaço
rural, correspondendo aos índices de competitividade e planeamento estratégico do turismo,
contribuindo para o desenvolvimento do turismo sustentável. Pretende-se também verificar a
viabilidade económico-financeira deste projeto de investimento de natureza empresarial e que
se enquadre nas exigências do Turismo de Portugal.
Rural Tourism is related to the offer of tourist activity, accommodation, tourist entertainment and events in rural destinations, being extremely connected to traditions and to the natural and scenic preservation of the territory. Rural Tourism has been recognized for its capacity for hospitality and much sought after for its unique characteristics. This product is aimed at a market segment mainly made up of people belonging to the national and foreign middle/upper class, who more or less regularly look for something they cannot find in the environment where they live and work, such as tranquility, nature, tradition, authenticity and nature sport. The objective of this project is the presentation of activities that can be applied in a rural space, corresponding to the competitiveness indexes and strategic planning of tourism, contributing to the development of sustainable tourism. It is also intended to verify the economic and financial viability of this investment project of a business nature and which meets the requirements of Turismo de Portugal.
Rural Tourism is related to the offer of tourist activity, accommodation, tourist entertainment and events in rural destinations, being extremely connected to traditions and to the natural and scenic preservation of the territory. Rural Tourism has been recognized for its capacity for hospitality and much sought after for its unique characteristics. This product is aimed at a market segment mainly made up of people belonging to the national and foreign middle/upper class, who more or less regularly look for something they cannot find in the environment where they live and work, such as tranquility, nature, tradition, authenticity and nature sport. The objective of this project is the presentation of activities that can be applied in a rural space, corresponding to the competitiveness indexes and strategic planning of tourism, contributing to the development of sustainable tourism. It is also intended to verify the economic and financial viability of this investment project of a business nature and which meets the requirements of Turismo de Portugal.
Description
Keywords
Turismo Rural Plano de negócio Monte da Serenada Cavalo Lusitano Sustentável Integração