Browsing by Author "Amiri, Mahsa"
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- The influence of business intelligence and analytics on performance of tourism and hospitality companiesPublication . Amiri, Mahsa; Ramos, Célia M. Q.Nowadays, due to the global Corona crisis, making the right business decisions is crucial for companies. With the enhancements in connectivity, data accessibility has been expanding rapidly. Information is meaningful data and Business Intelligence (BI) turns data to information to support the decisions of persons or companies with the purpose of efficiency and effectiveness increasing. Likewise, the tourism and hospitality sectors adopt this technology as an advantage to compete in the market. However, selecting the right BI system which can be adopted perfectly by a business is an important issue which still needs further studies. In addition, the connection between BI and the other recent technologies, as well as the future potentials of it, are other subjects which have not been researched widely. The given study comprises two parts: the literature review and the internship report. The literature review focuses on the definition of BI and analytics, and it continues to study the structure of a BI system and the effects such systems may cause. The internship takes place in the BI data visualization department in Metyis company. The work focuses on the advantages of BI on the company’s efficiency as regards data analytics and the results from an actual application. The findings of this thesis may enable the reader to have a better comprehension of BI and more efficient feedback from BI systems by choosing the right ones. The future collaboration between BI and Artificial Intelligence (AI), also BI and sustainability goals, are further given topics in this study.