Percorrer por autor "Asare, Richmond Takyi"
A mostrar 1 - 1 de 1
Resultados por página
Opções de ordenação
- Benchmarking tourism destinations - a contribution to performance measurement and management of tourism organisations in PortugalPublication . Asare, Richmond Takyi; Martins, Ana Isabel Rita; Custódio, Maria João FerreiraTourism has become a major component of the global economy, contributing significantly to employment, GDP growth, and foreign exchange earnings (UNWTO, 2019). Tourism organisations must prioritise effective and efficient performance measures and management strategies to maintain competitiveness and sustainability. This study focuses on benchmarking as a strategic tool for improving the performance of tourism destinations in Portugal by employing a systematic research approach to analyze the methodologies, challenges, and outcomes in this area, specifically in tourism destination image. This study presents a comprehensive literature review on benchmarking, with a particular focus on its application in tourism destinations. It then conducts a systematic literature review of benchmarking research published between 2015 and 2023, with special emphasis on the role of destination image. The research further analyses the impact of benchmarking on performance improvement, identifying the key barriers to its implementation and proposing effective strategies to overcome these challenges. In conclusion, this thesis firmly establishes that benchmarking is an indispensable strategic tool for destinations and tourism organizations in Portugal. Although challenges to its implementation exist, they are not insurmountable. Furthermore, this research addresses the need for a more structured and empirical approach to benchmarking within Portuguese tourism, providing a clearer understanding of how benchmarking practices influence long-term sustainability and performance enhancement. The study also examines the effectiveness of existing benchmarking models and proposes refinements suitable for the Portuguese tourism industry. This research provides evidence-based insights for policymakers, destination managers, and stakeholders in the tourism industry. It is intended to promote sustainable tourism development, improve benchmarking practices, and enhance Portugal's global reputation as a competitive tourism destination.