Browsing by Author "Barbieri da Rosa, Luciana Aparecida"
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- Influencing factors of the innovation power in the adoption of sustainability strategiesPublication . Barbieri da Rosa, Luciana Aparecida; Gomes, Clandia Maffini; Campos, Waleska; Rodrigues, Carolina; Godoy, Tais Pentiado; Kneipp, Jordana MarquesThe study aimed to analyze which are the best corporate environmental strategies to foster the innovation power of companies in the mining sector. The methodology used was the quantitative approach through multiple linear regression analysis were used to analyze the power of innovation and to see how the interrelationship between pressures and incentives can influence companies in the implementation of the sustainability strategy which resulted in five different models. The results show that different environmental strategies foster, in different ways, the power of innovation of companies in the analyzed mineral sector. Therefore, it became evident that cost reduction and adaptation to a strong regulatory environment are strategies capable of promoting external guidance and the transparency of innovation processes. Second, the search for reducing environmental impacts and adapting to a strong regulatory environment are strategies that strengthen knowledge of the business environment. In addition, the results show that leadership in products and processes can be optimized through strategies to reduce costs and environmental impacts. Finally, Autonomy and market leadership in relation to innovative initiatives can be achieved via cost reduction, incorporation of social and environmental guidelines, and adaptation to a strong regulatory environment. Thus, this study contributes to the theory and practice of innovation as it reveals to be the best corporate strategy capable of fostering the innovation power of companies in the mineral sector.
- Intellectual capital of Technology-Based IncubatorsPublication . Martins-Rodrigues, M. Carolina; Barbosa, Raul Pommer; Barbieri da Rosa, Luciana Aparecida; Sousa, Maria José; Zavatti Campos, Waleska Yone YamakawaThe objective of this work is to evaluate the associations between the intellectual capital of technology-based incubators in the sustainability of incubated companies located in Portugal. For this purpose, the methodological strategy employed was the survey, and to test the hypotheses the Partial Least Squares Structural Equation Modeling PLS-SEM method was applied from a sample of 82 incubated company managers. The results show that the intellectual capital of the incubator company has a direct and positive relationship with the innovative capacity, satisfaction, and sustainability of the incubated company. In turn, the incubated company’s innovative capacity has a direct and positive impact on sustainability itself. In addition, both the sustainability of the incubated company and its levels of satisfaction with the incubated company has a positive and direct impact on its competitive success. The management implications include the perception that the greater the effort to improve the human capital, structural capital, and relational capital of the incubated companies, the better will be the results achieved in supporting companies, helping start-ups develop sustainably and competitively in the market.