Browsing by Author "Ereojikwe, Adaeze"
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- The role of diversification in achieving a sustainable competitive advantage: a case study of googlePublication . Ereojikwe, Adaeze; Pedro, IldaThis thesis uses Google as a case study to examine how diversification contributes to a sustained competitive advantage. The importance of diversification strategies for businesses looking to grow sustainably and withstand market competition is becoming more widely acknowledged. This study looks at how Google has used its resources and core strengths to gain a sustained competitive advantage across a variety of companies, through a review of the company's diversification initiatives. Drawing on theoretical frameworks such as the Resource-Based View (RBV) and Dynamic Capabilities Model, this study examines how Google's effective utilization of its resources and core competencies, alongside its ability to adapt to the dynamic conditions of the market, have allowed for effective diversification. Indicators of sustainable competitive advantage, like market share, brand strength, and customer loyalty, are compared to Google's financial performance metrics in this thesis using approaches that include financial analysis, case study, and surveys. Through an examination of Google's diversification initiatives in a number of industry sectors, the study offers insights into how well diversification strategies work to drive long-term value creation. The results demonstrate how Google has maintained a competitive edge in fast-moving and cutthroat sectors because to its diverse portfolio, which is supported by its core skills. In order to gain a sustained competitive advantage, the study emphasizes how crucial it is to match diversification programs with organizational strengths, market possibilities, and strategic objectives. In addition to providing useful implications for businesses looking to improve their competitive position through diversity, the research also advances academic knowledge of diversification strategies.