Browsing by Author "Fletcher, Thomas"
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- Building the city of champions: an examination of the motivations and impacts of athlete entrepreneurship in KenyaPublication . Korir, Diana; Ormerod, Neil; Fletcher, ThomasPurposeThis paper examines the under-explored phenomena of athlete entrepreneurship in Kenya.MethodologySemi-structured interviews with current and retired athletes, and Athletics Kenya representatives.FindingsAthlete investments are personally and societally important and have led to significant social and economic development. We uncover the pivotal role of associated stakeholders, such as coaches, in influencing and educating athletes about investments. Furthermore, we show that elite athlete entrepreneurship and investment comprise a unique form of athlete-led entrepreneurship that is driven by necessity, but also opportunity from their sporting career.Practical implicationsThere are lessons for local government and athletic federations about how best to support athletes non-sport lives through education.Research contributionThere has been growing interest in sport-based, and athlete-led entrepreneurship over the last decade. Very little has focused on how athletes make investment decisions, who the main influencers are, and the potential social and economic impacts of investment activity on athletes and local communities. Very little, if any, of this work has centralised athletes from the Global South.OriginalityThis paper makes a significant contribution to this phenomena through an examination of athlete investments and entrepreneurship by high-profile Kenyan middle- and long-distance runners.
- The (in)visibility of equality, diversity, and inclusion research in events management journalsPublication . Calver, Julia; Dashper, Katherine; Finkel, Rebecca; Fletcher, Thomas; Lamond, Ian R.; May, Ellie; Ormerod, Neil; Platt, Louise; Sharp, BrionyThe field of events management has been critiqued for being overly focused on operational and managerial concerns to the detriment of critical analysis of power and representation, of which equality, diversity, and inclusion (EDI) is an important aspect. This paper reports on an audit of the four leading events management journals over the period 2011-2021 to assess the current state of play in relation to engagement with EDI issues and consider whether this critique remains justified. After screening, 49 articles were included. Findings reveal that EDI remains a marginal issue in events management journals, often confined to special issues, with no evidence of increasing engagement over the review period. EDI needs to become more integrated in the core body of knowledge of events management to ensure that events research is socially useful to students, other researchers and practitioners, contributing to the development and reputation of the field.