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  • The characterization of surf tourists in the Algarve
    Publication . Frank, Fabia Hanna; Pintassilgo, Pedro; Valle, Patrícia Oom do
    Even though surf tourism in Portugal is an economic activity with a steady growth rate, there are not many assessment studies available. Using a sample of 240 participants, this dissertation aims to characterize surf tourists that stay in surf camps in the Algarve. Nearly half of all respondents (49,2%) are German. A large proportion of respondents are single (69,2%) and 43,4% of all tourists asked are young adults aged between 25 and 31 years. Moreover, one third of the 240 respondents are students. These characteristics help to explain the fact that a large proportion of the individuals have a monthly net household income that does not exceed 2.000€ (46,7%). More than half (52,1%) of all respondents are female, which does not correspond to the image of predominant male participation in surfing. Also this dissertation studies the attitudes of these surf tourists towards an accommodation tax earmarked for environmental protection in the Algarve. The relationship between some socio-demographic attributes and the willingness to pay this accommodation tax is assessed with the cross tabulation process. The willingness to pay an accommodation tax only has a direct relationship with the nationality of a respondent. Besides filling a gap in the literature, this dissertation augments the marketing intelligence for owners and managers of surf camps and surf schools, as well as agencies and organizations promoting surf tourism in the Algarve.
    2014Dissertação de mestrado Acesso aberto Ver mais