Browsing by Author "Gemar, German"
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- Algarve hotel price determinants: a hedonic pricing modelPublication . Soler, Ismael P.; Gemar, German; Correia, Marisol B.; Serra, FranciscoThis study sought to assess customers' willingness to pay for a wide variety of characteristics and attributes of hotels in Portugal's Algarve region. After collecting nearly all the information available on TripAdvisor for hotels in this region, a hedonic pricing model was developed using a database of 9992 cases. The results suggest that - after standardisation - the most important variable shaping Algarve hotel room rates is the previous day's prices. When associated with a family-friendly hotel, star category and services have a greater value than beaches or golf courses do. Customers also appreciate some types of hotels, such as boutique, quaint or trendy hotels, but view others negatively, such as family-friendly or business hotels. Only the specific location of Falesia Beach adds value, although the Algarve is a desirable destination overall. Both destination and hotel managers can use the proposed method to analyse data for their region on customers' propensity to pay.
- The climate index-length of stay nexusPublication . Soler, Ismael P.; Gemar, German; Correia, Marisol B.This study sought to analyze the effect of the climate of tourists' region of origin on their length of stay in a specific inland destination as climate of origin has been ignored in previous analyses. The present study collected data from 674 valid surveys of visitors in the selected destination and applied a zero-truncated negative binomial regression model and a Poisson-inverse Gaussian regression model. The results for this destination suggest that climate of origin affects tourists' length of stay. This finding was obtained via the Poisson-inverse Gaussian regression model because of its greater tolerance to long tail distributions. Similarities and differences were found regarding results for other destinations found in the literature. The present findings further include the non-significant effect of reasons for traveling and tourists' satisfaction and the significant influence of tourists' mode of transport, income, and age on length of stay. Cheaper lodging categories also have an important impact on visitors who prefer extended stays.