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  • Visual design for cultural heritage tourism: digital application for Elvas cultural heritage tourism
    Publication . Gu, Meizi; Lacerda, António; Calado, Pedro Manuel Maia de Oliveira Martins
    Cultural heritage symbolizes the importance of regional culture. It inherits the cultural traits in a region and the essence of traditional culture, which is an irreplaceable historical treasure no matter how much time changes. The advent of information technology and big data era has facilitated the integration of traditional culture and modern life. It is a new trend to carry forward traditional culture with modern technology. Elvas, a historical town in Portugal, is also known as the fortified city. It boasts its largest bulwark fortifications that have been recognized by UNESCO to be of world heritage, as well as its rich history and culture. As a city combining with ancient and modern cultures, Elvas is full of historical monuments and sites. It is a solid foundation for the inheritance and development of cultural heritage tourism initiatives to effectively disseminate cultural heritage tourism, improve public awareness for cultural heritage, and consolidate the preservation of cultural heritage. In the meantime, the promotion of cultural heritage tourism project not only provides indirect protection for cultural heritage but also boosts the sustainable development of the urban economy. As a kind of intelligent terminal platform, the mobile app provides a broader space for cultural heritage tourism, while giving visitors greater access to relevant information. The researcher integrates the strategic idea of 'cultural heritage tourism' and 'mobile internet' into the mobile app design. This project aims to design a dedicated mobile app for Elvas Heritage Travel, and conveys the core cultural value of Elvas to users through the app to enhance their experience. Through the concept of visual communication, the researcher designs a visual image of cultural heritage and creates a mobile app to help to convey the core value of Elvas’ cultural heritage in a more practical and modern way. With the help of the marketing concept of the mobile app market, it can better integrate the cultural heritage tourism project into people's daily life. Therefore, cultural heritage is not just a concept of history and buildings, but a mobile app project that promotes a historical tour of a town or city under the background of economic globalization.
    2020-01-22Dissertação de mestrado Acesso aberto Ver mais