Percorrer por autor "Hossain, Afzal"
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- Banking service in Bangladesh: The impact of service marketing mix on purchase intention of university studentsPublication . Hossain, Afzal; Humayun K. Chowdhury, Md.; Hasan, Shahedul; Shamsuzzaman, Md.; Fahim, Ather Y.; Khan, Md Yusuf HosseinBanking plays a vital role in the financial life of an industry, and the significance of banks can be realized from the fact that they are measured as to be the life-blood of the modern economy. The Banking industry is considered as the mirror of any country. Banks are especially crucial for developing economies like Bangladesh, which has 57 listed banks. Due to increased competition, banks are trying to grab a new and growing market segment like the students' segment. So, there is a gap to explore student's purchase intention toward banking service as the intention is one of the critical predictors of behavior. Banks utilize service marketing strategies, a key concept of service marketing, to retain existing customers, and attract new ones. Therefore, this paper addressed the impact of a service marketing mix on the purchase intention of banking service among university students in Dhaka city, the capital of Bangladesh. The results should enable marketers to detect the most critical and significant drivers affecting the purchase intention of university students. All the elements of the service marketing mix except place, promotion, and physical evidence were significantly related to purchasing intention. It has implications for bank service marketers regarding the practical design of mix strategy of service marketing for student segments.
- E-shopping decisions during the COVID-19 pandemic in Bangladesh: The mediating role of consumers’ psychologyPublication . Hossain, Afzal; Khan, Md Yusuf Hossein; Rony, Md. Byzed Ahmed; Juman, Dr. Mohammad Khairul Islam; Sultana, Farha; Rahaman, Atiqur; Yusuf, Kazi Md.; Hossain, Md. MosharrafThe COVID-19 pandemic has fundamentally transformed consumer behavior on a global scale, and Bangladesh is no exception. The pandemic caused extraordinary disruptions in daily life, forcing consumers to rapidly adjust to a new normal characterized by lockdowns, social isolation, and limitations on physical mobility. Coronavirus disease 2019 (COVID-19) brings greater changes in the consumer decision-making process across the globe. Factors affecting consumers’ electronic shopping (e-shopping) decisions may vary between pre and during the COVID-19 situation. Therefore, the purpose of this research was to investigate the determinants of electronic shopping decisions during the COVID-19 pandemic in the context of Bangladesh, along with the role of consumers’ psychology as a mediator. Quantitative type research was applied, and the study used a descriptive research design. A standardized questionnaire was used to collect 543 data points from Bangladeshi consumers using an online purposive sampling method. A partial least squares structural equation modeling (PLS-SEM) approach was used to evaluate the data and test the hypotheses. The results of the PLS-SEM method showed that electronic shopping decisions were significantly associated with consumers’ psychology, governmental, health, product, and payment factors. The results also revealed that consumers’ psychology significantly and positively mediates the relationship between three determinants (e.g., governmental, social, and product aspects) and electronic shopping decisions. The research recommends that managers, policymakers, and practitioners should provide special attention to the significant determinants of electronic shopping decisions and formulate relevant strategies to address the changes in consumer behavior brought by coronavirus disease.
- Predictors of sustainable tourism development during the post-pandemic period in BangladeshPublication . Khan, Md Yusuf Hossein; Hossain, Afzal; Sarker, Mohammad Amzad HossainThe goal of this study was to examine the predictors of sustainable tourism development during the post-COVID-19 pandemic period in the context of Bangladesh. Quantitative-type research was applied, and this study used a descriptive research design. A standardized questionnaire was used to collect 302 data points from actual indigenous tourists using an online purposive sampling method. A partial least squares structural equation modeling (PLS-SEM) approach was used to evaluate the data and test the hypotheses. The results of the PLS-SEM analysis method demonstrate that environmental integrity, social equity, economic prosperity, and technological adaption had a positive relationship with sustainable tourism development during the post-COVID-19 pandemic period in Bangladesh. This research article provides practical guidelines for tourism authorities (BTB, BPC, and so on) and stakeholders on how to effectively impact environmental integrity, social equity, economic prosperity, and technological adaption on sustainable tourism development during the post-COVID-19 pandemic period in the context of Bangladesh. This study recommends that influential strategic factors be utilized to develop a sustainable tourism business in Bangladesh, positioning it as an emerging tourism destination.