Browsing by Author "Lkouen, Taha"
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- From camping to comfort: understanding and mapping the transformative glamping´s evolution in PortugalPublication . Lkouen, Taha; Correia, Antónia de Jesus HenriquesTourism's evolution intertwines with camping's traditional communion with nature, now elevated by the emergence of Glamping, a fusion of rugged adventure and luxury comfort. This study delves into Portugal's burgeoning glamping scene, examining its roots, evolution, and current state. Tourists ' perceptions are unraveled through a qualitative framework utilizing IRAMUTEQ and content analysis. Glampers seek unique experiences, extreme cleanliness, and unexpected warmth from staff willing to invest in memorable moments. The study introduces the ORCHESTRA Model, illuminating the orchestration of glamping's elements. Findings reveal glamping's transformative essence, reflecting travelers' elevated expectations and the nuances of satisfaction. This dissertation, across seven chapters, offers an overview of the glamping landscape in Portugal. It concludes by offering insights into glamping's current state and potential trajectory within Portugal's tourism, envisioning a future where luxury and adventure intertwine seamlessly to enrich the country's tourism fabric and diverse offerings.