Browsing by Author "Makarova, Anna"
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- How events can influence in the customer experience at Out of the Blue Hostel: an internship storytellingPublication . Makarova, Anna; Guerreiro, ManuelaThe growth of tourism is not an exception to Azores Islands that saw a big increase of tourists after the low cost airlines started flying to the islands in 2015. The whole market is in a process of adaptation and hostels is a new concept to the island and very appreciated to the ones who visit it. Out of the Blue hostel's concept is to turn each stay into a unique experience. So me and the owners of the hostel were brainstorming ideas how to improve the concept and together we decided to create Out Of The Blue Family Dinners, where every evening we prepare homemade dinners and take guests out on night tours, creating moments of sharing cultures, ideas, dreams and time on the island between the guest and the staff of the hostel. In this storytelling I am presenting how I started doing events at the hostel and the process of adaptation to the tourism trends, guest and management needs in order to create a high quality experience. In the end I will present the reviews left by the guests of the hostel on various booking platforms. After 6 months the impact of the events is very visible through the guest reviews and feedbacks, team satisfaction and sales revenue.