Browsing by Author "Rantanen, Nadezhda"
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- Effects of tripadvisor on behaviors and choices of tourists: a case study of Atlantica princess hotel in Rhodes, GreecePublication . Rantanen, Nadezhda; Almeida, Cláudia Ribeiro deOnline travel reviews have become a primary source of information for tourists planning vacations. Websites like TripAdvisor allow travelers access to millions of ratings and guest experiences from hotels and destinations worldwide. With the rise of the internet, many travelers now turn to review platforms to aid in trip planning, research, and reservations - especially when selecting accommodations. This growing reliance on online reviews, specifically in the tourism industry, underscores the importance of understanding their impacts. Given reviews' significant influence on consumer choices, hospitality businesses and destination managers would benefit from more profound insight into how platforms like TripAdvisor shape travelers' behaviors. This study aimed to provide a perspective regarding TripAdvisor reviews' effects on tourists visiting the Atlantica Princess Hotel in Rhodes, Greece. By focusing on one property, the research explored how evaluations impact guests' hotel selection, experiences, and decision-making throughout visits to Rhodes. Findings from this case study offer valuable guidance to industry stakeholders seeking to attract and retain visitors through effectively managing online reputations. There are various methodologies used in this study which include, semi-structured interviews by hotel personnel and management as well as the questionnaires administered to visitors. The principal findings of this study indicate that TripAdvisor assessments play an important role in shaping perceptions for the visitors and influencing decisions. Specifically, guests were prone to develop greater expectations from the hotel if their reliance on TripAdvisor reviews was considered high and this factor had a strong influence upon the level of satisfaction. The survey also helped determine which hotel features the guests cared about most, including cleanliness and customer service. The study comes to the conclusion that TripAdvisor is a precious platform, which hotels can use potentiate their client satisfaction. In order for hotels to be able fully exploit the tool of review, they need to ensure that they are at aware of how important reviews and therefore have a process in which constant monitoring and responding where necessary is done. To meet the needs of customers who depend on online reviews in their decision-making processes, hotels should also invest resources aimed at improving customer service training and updating amenities. Consequently, this research will assist the Atlantica Princess Hotel and other hotels in Rhodes to strengthen their deals with a view of retaining competitive advantage within travel industry.