Percorrer por autor "Roque, Maria Isabel"
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- Cultural memories, discursive gaps, and tourism promotion: A framework for applied researchPublication . Oliveira, Marcelo G.; Leal, Maria do Carmo; Roque, Maria Isabel; Forte, Maria Joao; de Sousa, Sara Rodrigues; Correia, AntóniaRecent studies about the relation between heritage and tourism have consistently signaled the existence of fractures between the cultural reality of tourism destinations and the cognitive and emotional experience of contemporary visitors. On the other hand, the study of the relations between tourism and literature and the recent valorization of storytelling in tourism promotion have both pointed out the importance of different types of discourses in the constitution of tourism spaces and the shaping of visitors' expectations and experiences. When the desire for authenticity expressed by cultural tourists is also taken into account, the existence of inconsistencies between the cultural realities of destinations, existing discourses and the expectations and perceptions of tourists becomes apparent. Adapting, in an innovative approach, the Gap Model of Service Quality, this paper intends to present a research framework capable of enlightening existing cultural inconsistencies considering the discourses involved in the promotion and experience of tourism destinations. The framework will be applied in an exploratory investigation of the role of Jose Saramago's Baltasar and Blimunda in the tourism promotion of Mafra and Lisbon, Portugal, with the aim of developing a conceptual model capable of describing inconsistencies in the promotion and experience of cultural destinations and facilitating the development of adequate mediation proposals.
- Transforming museum management through ICT adoption: an analysis of the Portuguese context during the COVID-19 pandemicPublication . Roque, Maria Isabel; Campos, Ana Cláudia; Almeida, Sofia; Pasandideh, ShabnamThis study aims at analysing the development of digital co-creative strategies adopted by museums during the COVID-19 pandemic and the transformative potential of co-creative experiences with the help of digital tools to redefine the relationship between the museum and its audiences. This is exploratory research using online qualitative surveys applied to Portuguese museums during the COVID-19 pandemic for participation of virtual audiences for data collection and analysis. Results from this study contribute to managers’ awareness of museum digital transformation around the world sharing similar contexts and that may want to develop the participatory approach with the support of digital technologies. Results show new avenues for the adoption and implementation of digital strategies in museum management. To the authors’ knowledge, this is one of the first studies to explore the participatory museum framework combined with the development of digital strategies applied to museums following COVID-19.