Browsing by Author "Spitaels, Valerie Taeki Hilda"
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- Neomarca internship report - elaborating a business plan: lessons from an innovative start-upPublication . Spitaels, Valerie Taeki Hilda; Coelho, Luís; Pereira, PauloThe aim of this internship at Neomarca was to understand more about consultancy agencies and business plans (BP). To study the business plans a small literature review which demonstrated the great debate about its usefulness and the elaboration of an own BP for a glamping were conducted. Even though the main reason for writing a BP is obtaining funding, it is important to realize that it is much more than that. In fact, the BP is a tool that helps understand the management teams’ skills and mindset and helps to demonstrate the businesses’ legitimacy. It might also be used to identify on-time solutions for possible future problems and benchmarking. Independently of the reason for writing the BP, it should always be adapted to its target audience, using adequate language and information. Consultancy agencies can be a great asset not only in the writing of a BP but in other activities such as obtaining funding for example, because they have access to a lot of information and considerable accumulated experience, both of which speed up and facilitate many of task required when witting up a BP.