Browsing by Author "Veiga, Celia"
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- Sustainability as a success factor for tourism destinations: a systematic literature reviewPublication . Santos, Margarida Custódio; Veiga, Celia; Santos, José António C.; Águas, PauloPurpose This study sought to assess the extent to which tourism research has considered sustainability as a success factor for tourism destinations. It also aims to identify the relevance of the economic, environmental and socio-cultural dimensions of sustainability for tourist destination success, identify gaps in the literature and draw theoretical and practical implications and make recommendations. Design/methodology/approach The research methodology consists of a systematic literature review on sustainability as a success factor for tourism destinations. Findings Research interest in the topic is recent and mostly focused on environmental sustainability. Developing a sustainable tourism policy and performing adequate destination management are crucial for tourism destination success. It is also acknowledged that perceiving a destination as sustainable has a significant positive impact on tourists' experiences, purchasing behaviour and loyalty. Originality/value This study's value arises from the fact that, to the best of the authors' knowledge, no systematic literature review was yet been performed on the topic of sustainability as a success factor for tourism destinations.
- Sustainability communication in hospitality in peripheral tourist destinations Implications for marketing strategiesPublication . Santos, Margarida Custódio; Veiga, Celia; Águas, Paulo; Santos, José António C.Purpose The purpose of this study posited that tourism companies and more especially hotels located in tourist destinations dependent on air transportation, need to commit more strongly to sustainability because of their greater distance from the main outbound markets. The research focused on determining whether hotels' star rating, location, age and size influence their sustainability communication and on identifying the characteristics of the messages used in hotels' sustainability communication. Design/methodology/approach To accomplish these objectives, a sequential mixed methods design with three interconnected phases was used, including quantitative data and content analysis. Findings Less than 10% of hotels located in a tourist destination strongly dependent on air transportation and peripheral to the main outbound markets actually communicate about sustainable practices on their websites. Communication practices are dependent on hotels' star rating, location, size and age. Research limitations/implications - The study limitations are that it was conducted in only one destination and that the hotel websites' layouts are heterogeneous, which means that the analysis and comparison of the relevant information is extremely challenging. In addition, the research only considered hotels or similar lodgings, leaving out other types of accommodation. Practical implications - Hotels in tourist destinations dependent on air transportation need to adjust their sustainability communication in response to the trend among tourists toward greater consciousness about the environmental impacts of their individual tourism-related choices. Hotels also need to provide more accurate and detailed information on sustainable practices, with both affective and rational appeals that focus on tourists' experiences. Originality/value The study was conducted in a destination dependent on air transportation and peripheral to the primary outbound markets.