Browsing by Author "Zimmermann, Kathrin"
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- A business plan for rehabilitation services at the Algarve: the case of German footballersPublication . Zimmermann, Kathrin; Matos, Nélson; Rebelo, Sandra Cristina FranciscoThis project is about the analysis and evaluation of the economic viability of a rehabilitation center at the Algarve for injured German football players. The rehabilitation center will be located at Cerro da Cabeça da Câmara in the parsish of São Sebastião in Loulé. The idea for the project arose while working for different football clubs and agents in the Bundesliga. Rehabilitation plays a key role for injured football players and it is seen as a difficult task by clubs to manage. From the initial idea of creating an infrastructure for the purpose of establishing a rehabilitation center, the idea evolved later after some reflection and research. The Algarve was found to be the best location, due to the climatic conditions and the destination experience German footballers can have during the rehabilitation process. It was at this point in time, that the decision to build up a start-up in Portugal was made. The project relevance relies in its pioneering scope within the world of rehabilitation, due to its holistic approach beyond the technical and financial concerns, centered on the football player´s well-being. There are two main reasons for writing this business plan. First, for funding purposes, and second, to help the management team to develop a successful project.