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- The online destination image as portrayed by the user-generated content on social media and its impact on tourists' engagementPublication . Martins Guerreiro, Maria Manuela; Ramos, Celia; de Matos, Nelson Manuel da Silva; Golestaneh, Seyed Homayoun; Sequeira, Bernardete; Nobre Pereira, Luis; MIGUEL AGAPITO, DORA LÚCIA; Rafaela Martins; Wikesjö, MagdaTourism Destination Image (TDI) is complex, dynamic and multidimensional by nature and shaped by a multitude of events, interactions and sensory impressions, especially once the tourist is at the destination, generating tourists' engagement on social media networks. This study aims to measure the online destination image (ODI) portrayed in user-generated content (UGC) on social media by employing the sentiment analysis method. Data were extracted from Facebook and Instagram on the Visit Algarve social media profile. The Algarve region is situated in the south of Portugal and is one of Europe's most popular tourist destinations. The main results shed light on the relevance of intangible heritage experiences as triggers of positive feelings about the destination. Content shared about tourists' activities in the region generates more engagement in the tourism destination's social media. Tangible heritage received the lowest rated sentiment, and destination agents should strategically look into it as there are opportunities for destination management. Tourism infrastructure has the lowest engagement value; therefore, in terms of promotion, it does not generate interest.
- Building bridges between residents and tourism: attitudinal support, emotional solidarity, and intentions for pro-tourism behavioursPublication . Lança, Milene; Nobre Pereira, Luis; Renda, Ana Isabel; Marques, João Filipe; Ramos, Celia; Martins Guerreiro, Maria Manuela; Hio Kuan Lai; Pinto, PatríciaThis study explores the relationships between residents' attitudes in support of tourism, emotional solidarity with tourists and willingness to engage in pro-tourism behaviours. Residents' support for tourism hinges on their perceived benefits and costs, as influenced by theories such as the Social Exchange Theory and the Theory of Reasoned Action. Despite extensive research on residents' attitudes and tourism support, pro-tourism behaviours remain underexplored. This study aims to fill this gap by investigating how residents' attitudes and emotional solidarity, including newly added indicators of interpersonal connection, impact their intentions for pro-tourism behaviours. Empirical data from a sample of 4,026 residents in the Algarve region, Portugal, were analysed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of this study not only offer theoretical insights but also have practical implications for destination management. These findings underscore the importance of implementing internal marketing strategies that foster a welcoming and empathetic attitude among residents towards tourists. The study's results become directly relevant and beneficial to tourism by fostering a sense of connection and appreciation for tourists among residents.