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- The Mediterranean diet: fostering a common vision through a multidisciplinary approachPublication . Delgado, Amélia; Cruz, Ana Lúcia; Coelho, Natacha; Romano, AnabelaInscribed in the UN’s Representative List of the Intangible Cultural Heritage of Humanity, the Mediterranean Diet (MD) is intrinsic to the Mediterranean identity. It involves a set of skills, knowledge, rituals, symbols and traditions related to cultures, landscape and lifestyle. Nevertheless, some Mediterranean rural regions seem to have natural and demographic handicaps resulting from ignorance of the economic potential of the Mediterranean cultural identity. The MD.net Project addressed the problems of currently neglected and undeveloped opportunities of the Mediterranean Diet concept. The main objective of the project was to improve the valuation of this concept according to the United Nations Educational, Scientific and Cultural Organization (UNESCO) Mediterranean Diet Convention, blending comprehensive Mediterranean Diet concepts with innovative tools. The project used both traditional and creative actions, underpinned in the quadruple helix methodology 1 that aims at bringing together stakeholders (government, industry, academia and civil society) in open innovation generation processes, in order to drive structural changes in favour of regional development, far beyond what any single organization could do, thus lifting the MD economy to new quality levels