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- QR codes: A case of its level of adoption in PortugalPublication . Lopes Bolzan, Roberson; Ventura, Paula; Fernandes, Silvia; Lampreia Carvalho, FatimaThe choice of this work arises from the interest in the topics of entrepreneurship and technology transfer toward launching more innovative products/services. It focuses on delivering a technology, QR code, which brings more innovation to a product especially with the current growth of mobile activities. Then, with the help of a strategic plan, it evaluates the level of potential acceptation and adoption of the proposed service and of widespread use of QRs in Portugal. Thus, an interactive prototype of the supporting platform is described and used for its validation with users. Most participants in this project know the technology and consider the idea interesting and promising. They even suggest add-ons such as more video functions and a higher variety of events and/or resources for combination. However, through a deeper analysis, aspects related with effective use of the service, eventual payment, and explaining how it works reveal lower enthusiasm. Thus, although there is a promising scenario for its implementation in the Portuguese market, training aimed at effectively knowing and using QR-code technology must evolve. Given the challenges of today's society, the future application of this product/service shall pass through an innovation acspecialized information or resources for activities in the areas of tourism, banking, health, etc.
- COVID-19 impact on tourism: the system thinking approach applied to the case of PortugalPublication . Lampreia Carvalho, Fatima; Fernandes, SilviaThis work applies systems theory and tools to build a flexible framework for sustainable tourism in Portugal due to the Covid-19 impacts. The objectives are (1) to explore the cause-effect relationships between and among the variables involved; (2) to develop a causal loop diagram that resumes the role of tourism stakeholders and (3) to identify policy directions to enhance Portuguese tourism. Tourism recovery in the country will depend mainly on interlinked factors of economic, social and health fields. Its complexity requires new approaches in tourism research, such as system thinking models and testing tools such as neural simulation. As well as statistical data and tourism official documents, a panel of European specialists has been used. The proposed approach is innovative as it helps the integration of tourism theory with other fields, and outlines policy solutions to the situation in Portugal which can be dynamically adapted. A qualitative analysis pointed out how crucial are the policy making activities (rebalancing measures) counteracting the causes and negative consequences of the problem.