Loading...
2 results
Search Results
Now showing 1 - 2 of 2
- Draft proposal for the sustainable municipal management of the surf tourism product in the municipality of AljezurPublication . Carrasco, Paulo; Machado, Virgílio; Contreiras, Joaquim; Gouveia, DanielleSustainability is a general principle of public tourism policies in Portugal and is a fundamental principle for development, recommended by general and sectoral international organizations, such as the European Union and the World Tourism Organization. Surfing is a human recreational, sporting and formative activity that can contribute to the recognition of Aljezur as a national and international tourist destination and also provide a significant development opportunity for its community.
- Corporate social responsibility in tourism: The case of Zoomarine AlgarvePublication . Contreiras, Joaquim; Machado, Virgílio; Duarte, Ana PatríciaThis study had a threefold purpose. First, it sought to examine the opinion of three important stakeholders – employees, visitors and members of the local community – about the corporate social responsibility (CSR) practices of the theme park, Zoomarine Algarve. Second, this study evaluated the perceptions of the public regarding the impact of the company’s activities on regional development and environmental awareness. Last, the study sought to understand if stakeholders’ opinions regarding this company’s engagement in CSR practices are related to the impacts attributed to Zoomarine Algarve’s regular functions. The methodology comprised quantitative research based on a survey administered to convenience samples of the target groups (n = 405). The results reveal that stakeholders have an extremely positive view of the theme park’s engagement in CSR practices and feel that it contributes significantly to regional development, as well as to raising the environmental awareness of visitors and local communities. The findings also show that perceptions of CSR engagement are positively related with perceived impacts.