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- The social representations of Zoo Goers toward Crocodiles and Turtles: Structural analysis and implications for conservationPublication . Neves, João; Giger, Jean-Christophe; Alves, Vasco; Almeida, JoanaZoos have changed dramatically over the last century and today attract millions of people worldwide, being places where visitors can closely watch wildlife and learn about the species on display. Although present at most zoos, reptiles are challenging animals in terms of visitor interest and engagement, as some species do not fit aesthetic standards from the human standpoint, have culturally negative perceptions or generate aversive emotions. By studying zoo visitors’ social representations of crocodiles and turtles, we aimed to detail their structures, as well as identifying their prototypical elements that help to understand their emotional and cognitive framing. The findings show the crocodile’s prototypical image as a big, fearsome predator with teeth as its main physical attribute. Male visitors showed a more emotional perception of this animal. The turtle’s prototypical image is a slow, hard-shelled ancestral sea animal with a neutral-to-positive set of traits, with no particular differences between genders. Our results shed a more detailed light on some of the social constructs that make up the mental images of these animals, which can help the zoological community direct communication toward a more fluent conversation between stakeholders toward conservation.
- On crocodiles and turtles. Stereotypes, emotional tendencies and implications for conservationPublication . Neves, João; Giger, Jean-ChristopheEven with the increasing global threat, reptiles have not been a preferential group for animal conservation due to a set of factors affecting attitudes and emotions. This research extends the current knowledge of crocodiles and turtles to stereotypes and emotional dispositions people have. Through the Stereotype Content Model, crocodiles were found to belong to the threatening-awe stereotype, generating feelings of respect and fear but also holding our attention and admiration. This stereotype is also associated with passive facilitation and active harm. Even though participants showed mild positive attitudes toward crocodile conservation and expressed intent to help a crocodile conservation trust, crocodiles ranked last in the donation preference. Turtles, on the other hand, were found to fit the protective stereotype, represented as affectionate and competent and were viewed as belonging to the in-group. These emotions reflected the participants' predisposition for active and passive facilitation with regard to conservation attitudes and intentions.